April Melton

Professional Photographer

They say a picture is worth a thousand words but I say it’s the creative process that counts.

About Me

As a Waterloo Native Portrait Artist, I began my career over 20 years ago photographing stuff to sell on eBay. As a soldier during the Iraq and Afghanistan wars, I became increasing aware of how valuable family portraits are as a tool for maintaining strong family bonds.

In 2008, after being demobilized from Fort Bliss, TX, I remained in El Paso, deciding to become a full-time photographer specializing in family, maternity and newborn portraiture until 2017.

With the passing of her mother, I returned to Iowa where I own and operate WCF Headshots in Cedar Falls, Iowa using photography to empower both men and women to see how beautiful they truly are.

Brand & lifestyle photography

From weddings and maternity sessions, to branded content for digital campaigns, we understand what it takes to tell a compelling story through photography. We’ll create stunning visuals that will capture your audience’s imagination, build your authentic visual identity, and memorialize your most special events.

Product photography

Make it easy for your customers to view your products in crystal clear detail, from all angles. Evoke a sense of desire and transparency through our professional product photography. Show off the specs of your product, model its ideal uses, and communicate its value using our white background or staging options.

Fashion/editorial photography

Convey the class and elegance of a new collection or collaborate with our team on a promotional or editorial shoot. Our fashion and editorial photography focuses on capturing high-quality photos and turning them into high-fidelity prints. Set up styled shoots, weaving in a compelling theme, or let your pieces do the talking.

Connect with me on Social Media

I’m getting social and you should join me! Find me online and be sure to tag your photos so I can show you some love!

I Can't Wait to Meet You and Tell Your Story!

Click on a date below to schedule your same day transformation!

Get IN Touch

Call: (319) 553-6800

Want to see more?

Before & Afters

Our Other Web Sites You Might Enjoy

WCF Photography
WCF Headshots
Adore You Boudoir Photography


2609 Rainbow Drive
Cedar Falls, IA 50613

We're Open

Monday- Closed
Tue-Sun: By Appointment


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